The first step in developing a corporate website is to be clear about its purpose. Once the objectives have been established, a market study is carried out based on similar or competitive websites and finally define the nuances that will identify our website.
Then the development begins completely from scratch, adapting the architecture of the web to meet the established objectives and using the latest technologies to guarantee a smooth, comfortable and modern navigation.
Today, a website has the potential to generate incredible returns in the short and long term. For this, it is essential to work on your organic positioning (SEO) as complementing it with Digital Marketing strategies through advertising platforms (SEM).
In addition, with the information generated with visitors, we can create audiences and segment them to more effectively target these marketing strategies or extrapolate them to our social networks.
Most corporate websites run under CMS systems such as Wordpress, Joomla, Drupal or in case of being a store, Prestashop, Shopify or Magento. These systems allow the average user to interact and personalize their website without technical knowledge.
Thanks to this flexibility, there are hundreds of plugins that allow you to scale the functionalities of the pages, as well as keep them constantly updated. In addition, being such widespread platforms, they have great technical support.