A PWA, or Progressive Web App, is a web page developed with state-of-the-art technologies that allow it to act as if it were a mobile app. In this way, we take advantage of the full potential of browsers to offer the best possible browsing experience.
Thanks to the use of these technologies, PWAs have several advantages over traditional websites, such as the possibility of being installed as apps or instant navigation between pages, among many others.
As it is a website, visitors can access it from any browser and install it from there, without having to depend on the App Store or Google Play. Thus facilitating its installation to potential visitors and guaranteeing accessibility from all platforms.
In addition, PWAs can be scaled and transformed over time and these will automatically update on the devices that have them installed, since in the background, it is still a web page.
With the convenient navigation that a PWA offers and the ease of installation, it is much easier to attract potential customers. In addition, you can send push notifications openly and for free to everyone who has the PWA installed.
All these improvements make PWAs an option to consider for great marketing efforts, since it allows you to analyze your audience in a deeper way, understand it and scale the web app to meet the needs at all times.