Nowadays, if you have a business and it's not on Google, it doesn't exist. That is why in the last decade many businesses have made the leap to the cloud in order to attract more customers and promote their business through networks.
That is what an e-commerce website consists of, a page that acts as a store. In which, customers can navigate and make their purchases in an agile way and from any site, at any time. Facilitating the chances of obtaining conversions.
An e-commerce platform, it has everything you need to carry out its store function. From the administrative panel, you can keep track of stock, view total sales, record customer data or automate email marketing strategies.
In addition, various payment gateways can be incorporated, thus facilitating billing for the company and payment for the customer. Finally, the e-commerce platform has automatisms that improve the query of data or the generation of tax documentation.
Currently, it is proven that people buy more from the comfort of their living room than in physical stores. And that is why many have decided to make the leap to the cloud, as it guarantees a larger audience, lower maintenance costs and sales automation.
If we add to this the addition of different marketing strategies through SEM, a higher conversion rate is achieved. Also, a web store strengthens and helps improve branding and brand recognition.